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Premium Rice
Premium Rice is rice with special cooking and aromatic characteristics that is marketed to niche and exclusive markets.
Several premium rice varieties are available only in the Asian and Middle Eastern regions, where they are valued for their unique qualities in size and taste. The most popular premium rice is perhaps Basmati rice, which is notable for its fragrance and nuanced flavor. The grains of basmati rice are white or brown, longer than most other types of rice and when cooked have the quality of remaining free flowing rather than sticking together as most other rice varieties do. The name basmati means "the fragrant one" in Sanskrit, but it can also mean "the soft rice". India is the largest cultivator and exporter of Basmati rice, followed by Pakistan.
PHOENIX’S ROLE IN THE GLOBAL RICE PREMIUM BUSINESS
As a key player in the global rice business, Phoenix handles a wide range of rice varieties including premium rice. The superior quality of our premium rice is assured through rigorous systems and procedures. We place trained quality control inspectors at every stage of production from upstream growers and origins to midstream sourcing and marketing, all the way to downstream processing and storage.

Phoenix’s involvement in the premium rice business is focused on trading in Pakistan and India where we work with multiple varieties of premium Basmati rice including Indian Pusa, traditional Basmati, Pakistani Super Basmati to name a few.
We place trained quality control inspectors at every stage of production from upstream growers and origins to midstream sourcing and marketing, all the way to downstream processing and storage.
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