About Us
Our Business
Our Global Presence
Contact Us
Media Centre
Our Business
  Food Staple
Rice
                                                           Rice is such a central part of many cultures that some countries                                                            even credit its cultivation with the development of their civilization. Rice is the staple food for over half of the world’s population and is the world’s most consumed cereal after wheat. It provides more than 50 percent of the daily calories ingested by more than half of the world population.Not only has rice been of great importance in the past, but its value and use remains considerable even today. Rice is the most rapidly growing source of food in Africa, and is of significant importance to food security in an increasing number of low-income food-deficit countries.

Each Year, close to 700 million tonnes of paddy [450 million tonnes of milled rice] is produced, with over 90% of the production being concentrated in Asia, given the favorable climatic condition and the relatively lower costs of production. China and India account for almost two thirds of this production with Thailand, Vietnam, Indonesia, Pakistan and Myanmar making up the balance. International trade in rice is only around 30 million tonnes with Africa and Asia making up for over 85% of the internationally traded rice volume. Now that’s a lot of rice moving around the globe!


PHOENIX’S ROLE IN THE GLOBAL RICE BUSINESS
Phoenix ranks amongst the top 5 players in the global rice trading business today, trading close to 900,000 metric tons of rice annually.We participate in the entire value chain from sourcing, shipping and logistics management to marketing and distribution, placing significant emphasis on the quality of the rice.

At Phoenix our trained and tested quality control inspectors ensure excellence at every stage of production and packing in manufacturing facilities prior to shipment.

Our shipping department manages about five handysize vessels for rice at any given point in time enabling us guarantee timely and cost effective delivery of rice to our customers. We support several of our destination markets with extensive warehousing and distribution networks, allowing us to market the rice through our own distribution channels. Our superior support and positioning has made it possible for multiple brands partnered with Phoenix, attain a household name status in many markets today.

Phoenix’s strategy of setting up distribution networks in the destination markets, coupled with selective backward integration into logistics and origination provides us with a strong foundation to profitably grow our business.
Phoenix ranks amongst the top 5 players in the global rice trading business today, trading close to 900,000 metric tons of rice annually.
About Us
Food Staple
Natural Resources
Strategic Investments
Our Global Presence
Contact Us